Packaging Design

VIVEA PREMIER

Client

Essentuki Water

The Essentuki brand has been known for many decades and is associated with healing and wellness properties. It is one of the most famous brands produced in the resorts of the Caucasian Mineral Waters (CMW).

Task

The task was to create a new brand with a unique, patentable name that would not visually resemble the "Essentuki" brand. Additionally, the label and name had to be registered with FIPS (Federal Institute of Industrial Property).

Mission

The mission was to ensure that the newly developed brand and label would be associated with authenticity and premium quality.

Date

2024 - 2026

#Branding

#Marketing

Final Label Design. The bold, elongated, and dense font with sharp geometry created a strong visual identity, making the bottle easily readable and noticeable on the shelf.

The contrast between the cold glass and the rich red accent creates a striking visual signal that makes the product stand out on the shelf and enhances the sense of quality.

The name is presented in the most dominant and clean way, forming a premium brand image and ensuring instant recognition among competitors.

The minimalist palette with dominant white and red fully addresses the visibility task — the bottle looks clean, premium, and immediately stands out among the cluttered packaging.

Here are several options from what we proposed, including designs that directly reference the well number — 55.

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Packaging Design

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