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26 Sklyarenko Str., office 9007, Samara, Russian Federation

Reputation Marketing for Developers

Viktor & Co

Viktor & Co
Our Client
Development company “Viktor & Co”, specializing in the development of residential complexes and commercial real estate
What was originally planned:
Brandbook
Information on completed and under-construction residential complexes
Information on all current promotions
Services
Development of SMM strategy
Photo and video shooting
Targeted advertising
Work with brand platform
The date
2023-2024
Buying an apartment is the most serious purchase in the life of every person.
But what can you do to make sure that yours is chosen among dozens of residential complexes?

The task: strengthening the developer's image, increasing recognition and trust in the real estate market.

#Services #SMM #Marketing #Advertising
The task: strengthening the developer's image, increasing recognition and trust in the real estate market.
#Apartments
#Apartments

We have collected some figures for 10 months of cooperation:

Over 400
posts and stories published
Over 350
design layouts developed
30
trips for photo and video shooting
Over 75%
of the target audience covered

What we did:

Developed an SMM strategy aimed at improving reputation
Developed an SMM strategy aimed at improving reputation
Published photo and video reports on the construction progress
Published photo and video reports on the construction progress
Published reviews of apartment layouts and stories of real residents, thematic videos
Published reviews of apartment layouts and stories of real residents, thematic videos
Connected targeted advertising and updated the brand platform
Connected targeted advertising and updated the brand platform

Criteria that influenced the effectiveness of the SMM strategy

01
Systematic coverage of activities
02
Transparent communication with subscribers and potential buyers
03
Real stories from the first person
04
Competent combination of informative and entertaining content
05
Promotion of company shares through targeted advertising
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