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Vespera

Vespera
Our Client
Vespera is a massage and cosmetology center offering a range of services. Its core offerings include manual massage techniques as well as device-based treatments designed for body contouring and skin improvement.
Services
Marketing analysis
Naming
Logo design
Branding
Visual identity
The date
2026
Purposes
« Creating a unique brand from scratch that reflects the concept of status and quiet luxury. »

Brand identity development

Preparatory stage: We conducted a comprehensive marketing analysis of the market, studied competitors and their offerings, identified key advantages and formulated a unique selling proposition.
Brand identity development

Visual language

The primary logo is a Vespera monogram that combines the letter "V," a fluid "S"-shaped orbit, and the symbol of the evening star. The surrounding circle emphasizes harmony, completeness, and the brand's premium nature.

The logo features an elegant serif style. Contrasting lines and elongated forms convey sophistication, status, and understated luxury.
Typography
Ubuntu, Sofia Sans
18
42
75
Ubuntu, Sofia Sans
Logo
Logotype
Colours
 Visual language  Visual language

Corporate identity

In addition to naming and the logo, we were tasked with developing the company's brand book.
Corporate identity Corporate identity
Corporate identity Corporate
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