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Corporate website, rebranding, cm, production

ULYANKA

Client
Water brand with its own production in Ulyanovsk, represented in major retailers in several regions.
Services
SMM
Production
Branding
Website
Date
2021 – 2022 y.
Task
Logo and label rebranding Website development Content creation for social networks in the new corporate style Social media maintenance
About project
The rebranding process within large companies is quite long; during the transition, a two-stage method of introducing a new corporate identity is used: first, the old logo is used, then it is gradually replaced by a new one.
1 stage
2 stage
3 stage
Logo rebranding
Site creation
Label rebranding
Holding photo and video shooting
Content modernization
Copywriting
Social media management
Products
Initially, company representatives contacted us with a request to rebrand the logo and label
Site
Further, the company's management decided to continue cooperation with our agency, and we started creating a website.
Social media
At the third stage, we set up social networks: we brought the content to a stylistic uniformity with the new site, modernized the brand platform and organized several photo and video shoots, started regular promotion, adapting the texts to the new concept.
Site Development
Launched an updated website redesign. Analyzed competitors and target audience. Taking into account the needs of the business and the client, we have developed a new, fresh visual style that fully reflects the product.
ulyanka-voda.ru
Social media
After the rebranding, we started maintaining and creating content, as well as launched targeted promotion.
250%ER
Показатели
ER increased by 250%, views increased by 560%, organic reach in #TikTok gave a reach of 80,000 people without investment in advertising
#RefreshingWater
#Ulyanka
#Russia
#Ulyanovsk
#TastyWater
#Water
Photo content creation
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