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Complex
marketing analysis

TATNEFT-URS

Our Client

Our agency won the tender and was selected to execute the contract to define the marketing strategy concept for Tatneft-URS LLC.

Services

Marketing

The date

– 2022

List of research objects:

Cafe "Akcharlak", Almetyevsk, Lenina, 1a

(own facility with production)

Shop "Cookery "Verny Kurs",
Almetyevsk, Lenina, 24.

(own cooking)

Dining room No. 1 "Driller", Bavly, Extreme, 1a

(own facility with production)

Tasks:

Explore outlets

Prepare a presentation event with a list of strategic decisions

Develop a marketing strategy

Conduct the general situation analysis in the public catering market in Almetyevsk

What we did:

Conducted market analysis

Offline environments (facade group, indoor areas)
Online environments
Analysis of demand among consumers
7P competitor analysis
Monitoring of competitors’ outlets
Target audience segmentation

Defined leverage

Determination of competitive advantages and disadvantages according to 7P
Determining the basis of competition in the industry
Definition of types of communications
Definition of advertising channels
Identification of market prospects

Developed methods for solving

Development of a content marketing strategy
A step-by-step plan for implementing a marketing strategy
Company branding
Preparation of promotions and offers

Motivational seminar
for staff

In the course of study, we identified an important task - to improve the service quality. In this regard, we have proposed a series of training seminars for staff and management.

Results:

170

general summary report with a comprehensive analysis and brand development plan on 170 pages

hours of face-to-face training for employees

brief presentations on each object of analysis

hours of post-training education online

Next project

Complex marketing analysis