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Complex
marketing analysis

TATNEFT-URS

TATNEFT-URS
Our Client
Our agency won the tender and was selected to execute the contract to define the marketing strategy concept for OOO Tatneft-URS.
Services
Marketing
The date
– 2022
List of research objects:
1.
Cafe "Akcharlak", Almetyevsk, Lenina, 1a
(own facility with production)
2.
Shop "Cookery "Verny Kurs",
Almetyevsk, Lenina, 24.
(own cooking)
3.
Dining room No. 1 "Driller", Bavly, Extreme, 1a
(own facility with production)

Tasks:

Explore outlets
Explore outlets
Prepare a presentation event with a list of strategic decisions
Prepare a presentation event with a list of strategic decisions
Develop a marketing strategy
Develop a marketing strategy
Conduct an analysis of the general situation in the public catering market in Almetyevsk
Conduct an analysis of the general situation in the public catering market in Almetyevsk

What we did:

Conducted market analysis
  • Offline environments (facade group, indoor areas)
  • Online environments
  • Analysis of demand among consumers
  • 7P competitor analysis
  • Monitoring of competitors’ outlets
  • Target audience segmentation
Defined leverage
  • Determination of competitive advantages and disadvantages according to 7P
  • Determining the basis of competition in the industry
  • Definition of types of communications
  • Definition of advertising channels
  • Identification of market prospects
Developed methods for solving
  • Development of a content marketing strategy
  • A step-by-step plan for implementing a marketing strategy
  • Company branding
  • Preparation of promotions and offers

Motivational seminar
for staff

In the course of the study, we identified an important task - to improve the quality of service. In this regard, we have proposed a series of training seminars for staff and management.
Motivational seminar for staff
Motivational seminar for staff
Motivational seminar for staff
Motivational seminar for staff
Motivational seminar for staff

Results:

170
general summary report with a comprehensive analysis and brand development plan on 170 pages
24
hours of face-to-face training for employees
3
brief presentations on each object of analysis
8
hours of post-training training online
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