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Promotion strategy for a bakery plant

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Sbp
Our Client
Samara Bakery Plant is one of the biggest enterprises specializing in bakery and confectionery goods in Samara region.
Services
Marketing
Adverts
Production
SMM
The date 2021
Purposes
« To eleborate promotion strategy and represent all lines of business activity. To increase coverage and audience activity. Diversify content and adapt it to the objectives of the strategy. »

Eleboration of the strategy

#Завод СБКК
#ПродукцияСБКК
#НовинкиСБКК
#АкцииСБКК
Within the strategy several rubric were created, which are aimed at reflection of all business activity lines. A number of info posts about the categories of the products were originated
Within the strategy several rubric were created, which are aimed at reflection of all business activity lines. A number of info posts about the categories of the products were originated
#Bread
Within the strategy several rubric were created, which are aimed at reflection of all business activity lines. A number of info posts about the categories of the products were originated Taking photos at the manufacture \ 2021

Targeted advertising

Worked out and applied a promotional strategy with the help of targeted advertising, achieved an increase of coverage indicator, audience engagement and community growth
Targeted advertising
ER
reactions and number of followers
3,652 %
+54.41 %
Coverage indicator
673 302
+51.4 %
Comments
22 982
+167.0%
By means of targeted advertising we succeeded to attain the following objectives
- To achieve an increase of coverage indicator, audience engagement
- To cover the region of presence and to achieve stably high video viewing number.
- To attain telic subscriber growth in the community

Creation of the content

On the regular basis we carried out photo and video shootings which engaged the manufacture, its products and reflected the brands philosophy.
Creation of the content Creation of the content
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