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Promotion strategy for a bakery plant

Sbp

Our Client

Samara Bakery Plant is one of the biggest enterprises specializing in bakery and confectionery products in Samara region.

Services

Marketing
Adverts
Production
SMM

The date 2021

Purposes

« For eleborating promotion strategy and representing all lines of business activity. For increasing coverage and audience activity. Diversifying content and adapting it to the strategy objectives. »

Eleboration of the strategy

#Завод СБКК

#ПродукцияСБКК

#НовинкиСБКК

#АкцииСБКК

Within the strategy, several headings have been created that reflect all areas of activity. Created a number of information posts about product categories

#Bread

Taking photos at the manufacture \ 2021

Targeted advertising

Worked out and applied a promotional strategy with the help of targeted advertising, achieved an increase of coverage indicator, audience engagement and community growth

ER
reactions and number of followers

3,652 %

+54.41 %

Coverage indicator

673 302

+51.4 %

Comments

22 982

+167.0%

By means of targeted advertising we succeeded to attain the following objectives

- Achieving an increase of coverage indicator, audience engagement

- Covering the region of presence and to achieve stably high video viewing number.

- Attaining telic subscriber growth in the community

Creation of the content

On the regular basis we carried out photo and video shootings which engaged the manufacture, its products and reflected the brands philosophy.

Next project

Promotion strategy for a bakery plant

Eleboration of the strategy

Targeted advertising

Creation of the content

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