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Promotion strategy for a bakery plant

Sbp

Our Client

Samara Bakery Plant is one of the biggest enterprises specializing in bakery and confectionery goods in Samara region.

Services

Marketing
Adverts
Production
SMM

The date 2021

Purposes

« To eleborate promotion strategy and represent all lines of business activity. To increase coverage and audience activity. Diversify content and adapt it to the objectives of the strategy. »

Eleboration of the strategy

#Завод СБКК

#ПродукцияСБКК

#НовинкиСБКК

#АкцииСБКК

Within the strategy several rubric were created, which are aimed at reflection of all business activity lines. A number of info posts about the categories of the products were originated

#Bread

Taking photos at the manufacture \ 2021

Targeted advertising

Worked out and applied a promotional strategy with the help of targeted advertising, achieved an increase of coverage indicator, audience engagement and community growth

ER
reactions and number of followers

3,652 %

+54.41 %

Coverage indicator

673 302

+51.4 %

Comments

22 982

+167.0%

By means of targeted advertising we succeeded to attain the following objectives

- To achieve an increase of coverage indicator, audience engagement

- To cover the region of presence and to achieve stably high video viewing number.

- To attain telic subscriber growth in the community

Creation of the content

On the regular basis we carried out photo and video shootings which engaged the manufacture, its products and reflected the brands philosophy.

Next project

Promotion strategy for a bakery plant

Eleboration of the strategy

Targeted advertising

Creation of the content

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