Close
+7 927 704 89 12
Our office
26 Sklyarenko Str., office 9007, Samara, Russian Federation

SberEducation

CONCEPT

CONCEPT
Our Client
SberEducation is an IT company within the Sber ecosystem that develops digital solutions, services, and educational platforms for teachers, schoolchildren, parents, and students.
What was originally planned:
Detailed technical specifications from the customer
Services
Developing a preliminary SMM strategy
The date
2026

The objectives stated in the technical specifications:
- increasing knowledge of SberEducation products;
- increasing brand loyalty;
- creating a community of educators.

The objectives stated in the technical specifications:<br />
- increasing knowledge of SberEducation products;<br />
- increasing brand loyalty;<br />
- creating a community of educators.
#Sber #Concept
#Sber #Concept
Our key insight regarding the tasks at hand:

Teachers are not consumers of products, but co-creators of the education of the future.

The central message of the entire strategy:

You don't just use technology—you create it with us.

Stage 1
Segmented the target audience and defined its context


Stage 2
We developed a concept for managing social networks, defined the tone of voice and visual language

Stage 3
We prioritized each social network in the overall structure based on analysis


Stage 4
We developed a rubric plan #OneDayWithAssistant #LifeHackOfTheWeek #BeforeAndAfter #MySberExperience #AskColleagues #TeacherOfTheYearInDigital #AIInEducation #AIMyths #ResearchOfTheWeek #IdeaLaboratory #QuestionAnswer
Stage 5
Influencer marketing


Stage 6
We outlined a detailed plan for goals for 3 months and created a roadmap, which included examples of posts and visuals.

Examples of the visuals we offer

Next project Icon: next

DOWED