SberEducation

CONCEPT

Our Client

SberEducation is an IT company within the Sber ecosystem that develops digital solutions, services, and educational platforms for teachers, schoolchildren, parents, and students.

What was originally planned:

Detailed technical specifications from the customer

Services

Developing a preliminary SMM strategy

The date

2026

Ratings

🏆 TOP 10 SMM agencies in Russia

The objectives stated in the technical specifications:
- increasing knowledge of SberEducation products;
- increasing brand loyalty;
- creating a community of educators.

#Sber #Concept

Our key insight regarding the tasks at hand:

Teachers are not consumers of products, but co-creators of the education of the future.

The central message of the entire strategy:

You don't just use technology—you create it with us.

Stage 1

Segmented the target audience and defined its context

Stage 2

We developed a concept for managing social networks, defined the tone of voice and visual language

Stage 3

We prioritized each social network in the overall structure based on analysis

Stage 4

We developed a rubric plan #OneDayWithAssistant #LifeHackOfTheWeek #BeforeAndAfter #MySberExperience #AskColleagues #TeacherOfTheYearInDigital #AIInEducation #AIMyths #ResearchOfTheWeek #IdeaLaboratory #QuestionAnswer

Stage 5

Influencer marketing

Stage 6

We outlined a detailed plan for goals for 3 months and created a roadmap, which included examples of posts and visuals.

Examples of the visuals we offer

Next project

SberEducation

CONCEPT

The objectives stated in the technical specifications: - increasing knowledge of SberEducation products; - increasing brand loyalty; - creating a community of educators.

The central message of the entire strategy: You don't just use technology—you create it with us.

Examples of the visuals we offer

DOWED

The objectives stated in the technical specifications:
- increasing knowledge of SberEducation products;
- increasing brand loyalty;
- creating a community of educators.

The central message of the entire strategy:

You don't just use technology—you create it with us.