Advertising campaign for a Medical University

SamSMU

Our Client

Samara State Medical University

Services

Targeted advertising
Contextual advertising
Seeds

The date 2024

Purposes

« Increasing the number of applications from applicants and their parents using advertising on the Internet and social networks »

Strategy development

#entermed #passingballinmed #meduniversamara

Three promotion channels were selected: targeted advertising, contextual advertising and seeding in social networks.

#SamSMU

Photos for creative development

Complex of advertising campaigns in figures

Target audience of the project: applicants aged 16 to 18 who are considering the possibility of obtaining a medical education and parents of applicants aged 35 to 55.

Average cost per click

$0,25

50% less than CPC in this niche

Total number of impressions

>1,000,000

With a budget of $2,200

In exactly 5 weeks of work, we managed to solve the main task

and collect almost 500 applications from Samara and nearby regions

The main indicator is the number of applications.

During the advertising campaign, we collected 494 applications (completed forms on the university website) - the conversion rate was 6.27%. This significantly exceeds the average CR in the education sector, which ranges from 2% to 5%. The cost of one application was 408 ₽ - these results significantly exceed the average indicators in the niche.

Next project

Advertising campaign for a Medical University

Strategy development

Complex of advertising campaigns in figures

The main indicator is the number of applications.

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