You Are Accepted
Customer
Samara State Medical University, one of the largest universities in Russia, approached us with the aim of attracting applicants from all over the country
Task
Increasing the number of applications from applicants and their parents through advertising on the Internet and social networks
Result
In exactly 5 weeks of comprehensive work we managed to achieve the following figures
Targeted advertising
818 000
Shows
4250
Clicks
With a budget of 90,000 ₽, the average cost per click is 21 ₽, which is 50% less than the average cost per click in this segment. It is worth noting that ⅔ of the clicks to the site are from parents of applicants, which indicates a high interest among this audience.
Contextual advertising
272 210
Shows
3488
Clicks
With a contextual advertising budget of 84,883 ₽, the average cost per click is 24 ₽
Crops
98 925
Shows
144
Clicks
With a budget for seeding of 26,950 ₽, the average cost per click is 187 ₽.
Solution
1
Tools
Targeting
Created and set up targeted advertising campaigns on various platforms and social networks to reach the desired audience
Contextual advertising
To place contextual advertising, a list of key phrases was developed for search queries in the nearest regions of the country.
Crops
For sowing in VK, regional news groups and thematic groups (USE Chemistry, USE Biology) were defined
2
Target audience
Parents of applicants
from 35 to 55 years old. As a rule, they are actively involved in the process of choosing an educational institution and preparing their children for admission
Applicants
16 to 18 years of age who are considering pursuing a medical education. They are interested in applying to medical schools, colleges, or other educational institutions that offer programs in the medical field.
Summary
applications (completed forms on the university website)
494
conversion percentage
6’27%
cost of one application
$4.85
