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Comprehensive marketing for a dental clinic

PRAKTIK

PRAKTIK
Our Client
Praktik is a modern dental clinic with experienced doctors, 8 treatment rooms, 3 surgical rooms, 2 prosthodontic rooms, 1 sedation dentistry room, 1 dental laboratory, and 1 X-ray room.
What was originally planned:
The website and social media had an outdated design;
There was no regular content;
No advertising campaigns had been launched.
Services
Branding
SMM
Website
The date
2024 – 2026
Ratings

Goals:

#Services #SMM #Marketing #Advertising
grow the audience, build a loyal community, increase brand awareness, and create a steady flow of clients.
Goals:
#MARKETING
#MARKETING
Key objectives: carry out a successful rebranding, develop and launch a website, and manage social media effectively and aesthetically.

Stages of work:

01
Branding

Logo and brand book development;
Creation of visual references;
Analysis of competitors’ visual communications and identification of trends;
Development of 3 visual identity concepts for the brand.

02
Website

UX design development;
Website development on WordPress with the ability to edit all elements independently;
Uploading the website to the domain and hosting provided by the client.


03
Production

Conducting a comprehensive photo and video shoot of the staff to showcase the full dental team and use these images on the company’s website and in social media posts.


04
SMM

Identifying newsworthy topics;
Analyzing competitors and social media accounts;
Developing monthly content plans;
Responding to subscribers’ messages and comments;
Organizing publications with bloggers.


Social Media Layouts

Results

1500+
Photos
100+
Videos
500+
Original Copywriting Materials
1
Approved Brand Book
1
A beautiful, fully developed website
Multiple
Active and properly configured advertising campaigns
Multiple
Regular publication of high-quality content

Targeted advertising

77,510
Cliks
2,173,323
Impressions
$0.21
Сost per click
$4.64
Сost per lead
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