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Omsky Bacon – concept

Our Client
Omsky Bakon is one of Siberia’s largest and oldest meat product brands and part of the PRODO agro-industrial group. The brand is renowned for its Siberian character, high quality, and full production cycle.
What was originally planned:
Detailed technical specifications from the client
Services
Development of a preliminary SMM strategy
The date
2026
Ratings

#Services #SMM #Marketing #Advertising
As part of developing the concept, we went through the following stages:

1. Trend analysis;
2. Competitor analysis;
3. Analysis of top-performing posts;
4. VK group analysis;
5. Proposals for future brand activity.
#OMSKGASTRO
#OMSKGASTRO
The format showcases the brand’s geographical reach through the cities and regions where it operates: Omsk, Novosibirsk, Kemerovo, Irkutsk, Tyumen, Krasnoyarsk, Altai, Zabaykalsky Krai, Khakassia, Khanty-Mansi Autonomous Okrug (KhMAO), and Yamalo-Nenets Autonomous Okrug (YaNAO).

We proposed the following for the brand:

Siberian Situations
Short vertical videos featuring "Omsky Bacon" naturally integrated into everyday Siberian scenarios: breakfast before a long journey, getting ready for a trip to the dacha, a picnic, a fishing trip, a visit to the banya, a family meal, and a quick dinner after work. Themes include "Siberian breakfast before a long drive," "Dad handles the meat at the picnic," and "What’s in a real Siberian’s fishing bag?"

Culinary journey
Local scenarios: Omsk — family breakfast and city traditions; Altai — picnics, nature, and the open road; KhMAO and YaNAO — the spirit of the North, a hot dinner, and freezing temperatures; Krasnoyarsk — active leisure and meals for a group; Irkutsk — a trip, nature, and food to go.



Recipe categories
Recipes should be shorter, more dynamic, and closer to real life. Think of them not just as "recipes," but as scenarios—what can you make that’s quick and filling? Examples: "Breakfast in 5 Minutes," "A Snack for Sauna Night," "A Picnic Platter for a Group," or "What to Make When Guests Are Already on Their Way."

Product memes
Develop lighthearted, humorous content. This could take the form of short video clips, static image cards, or animations. Examples: "The sausage was bought 'for tomorrow'—but tomorrow never came," "The sausages ran out faster than the family meeting," "When you grabbed just one pack for the picnic and realized your mistake," "The Siberian food code: bread, tea, and something meaty."

Сompetitions
Also, consider bingo, quizzes, and polls. Use the simplest possible mechanics—likes, subscriptions, comments, and shares. The lower the barrier to participation, the greater the chance of generating comments and organic reach. Examples include: "List the must-haves you take to the dacha," "Siberian Dacha Bingo," "Sausages: boil or fry?", "Pick your ideal weekend breakfast," "Come up with a caption for this Siberian photo," and "Guess which product is hidden in the basket."

UGC and EGC
You should encourage followers to share photos of breakfasts, picnics, country-house spreads, and dishes featuring the brand's products in posts, Reels, and Stories.
The best content can be featured in the group.
Examples: "Show us your Siberian breakfast," "What’s on your table at the dacha?", "Picnic photos with Omsky Bacon," "Your family recipe using the brand's products," "What your fridge looks like before the weekend."

Generations within the framework of the concept:

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