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Positioning, Corporate Identity and Logo for the Kazan Enterprise

MUE CPID

Client
The enterprise carries out a full range of work in the field of geodetic surveys, office work and architectural design.
Services
Services
Complex of marketing research
Logo development
Corporate Identity development
Brand positioning development
Date
2024
Task
Updating the logo and brand book. Positioning strategy development. Corporate Identity creating.
About the project:
Based on the client`s wishes, it was important to maintain the "continuity" of the brand, in other words, to update the previous Logo. An important role here was played by the relationship between the client's offline visual image and natural motifs associated with the company's activities.
1 stage
2 stage
3 stage
Custdevs with employees, collecting data from open sources.
Positioning strategy development.
SWOT analysis, mystery shopper method
Main theses formation
Corporate Identity creation and Logo development.
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