Close
Behance Vk Telegram Whatsapp
+7 927 704 89 12
Our office
26 Sklyarenko Str., office 1207, Samara, Russian Federation
E-mail
info@sigmasmm.ru
+7 927 704 89 12 Telegram whatsapp Send a request

Brand concept

Our Client
Meat culture - is a brand of sausage products originating from Bashkortostan.
What was originally planned:
Detailed technical specifications from the client
Services
Development of a preliminary SMM strategy
The date
2026
Ratings

#Services #SMM #Marketing #Advertising
As part of the concept, we developed the following idea:

Our communications focus on traditional values, local identity, and simple, relatable life situations—such as family dinners, trips to the countryside or the dacha, get-togethers with friends, holidays, and gatherings at home.
#TasteChoice
#TasteChoice
We preserve the brand's visual identity and evolve it through a modern presentation.

We proposed the following for the brand:

- aesthetic lifestyle content
- local cultural elements
- visually appetizing formats
Categories
Product-focused: "Ready to Serve!"
Engagement-focused: "On the Same Wavelength"
Simple recipes: "Quick Meals"
Events: "A Reason to Celebrate"
Hashtags
#MeatCulture
#HowWeEat #FlavorChoice
#QuickMeal #WhatToCook
#OccasionToEat #CelebrationAtHome
#TraditionsOfQuality
#BashkirStyleFlavor
Text
We maintain a friendly and accessible tone in our texts. We can also subtly incorporate a Bashkir flavor into the content—using local expressions and reflecting the region's atmosphere, nature, traditions, and cultural motifs.
Video
The filming centers on ASMR sounds and the aesthetics of preparation: slicing sausage, the crunch of fresh bread, opening packaging, the sizzling of sausages in a pan or on a grill, spreading sauce, and assembling a sandwich or snack. The camera captures product textures, smoke, juices, the crunch, and preparation details in extreme close-up.

The visuals evoke a simple summer or home atmosphere—whether in a kitchen, at a country house, outdoors, or at an al fresco table.

Examples of prizes in giveaways:

Next project Icon: next

KUPU KUPU