Close
+7 927 704 89 12
Our office
26 Sklyarenko Str., office 9007, Samara, Russian Federation

Influencer Marketing: Promotion of a Federal Dessert Manufacturer

Faretti Icon: arrow
Faretti
Our Client
Faretti is a confectionery brand whose products are sold in large retail chains such as Pyaterochka, Magnit, Perekrestok and others.
Services
SMM
Targeting
Marketing
The date 2021
Purposes
« To create a brand image in social networks, gain trust from customers, work with objections and increase coverages »

Social videos

#SMM
#Reels
#Advertising
#Bloggers
At the start of the work, the company was not represented in social networks. The main goal of the work was to form a community of loyal customers through content and coverage. For promotion, we used the Reels format, which was new in 2021. Since the main emotions that we wanted to evoke in the audience were care, kindness and warmth, we agreed with bloggers who promoted social content on Instagram - kind and touching videos with a social focus.
At the start of the work, the company was not represented in social networks. The main goal of the work was to form a community of loyal customers through content and coverage. For promotion, we used the Reels format, which was new in 2021. Since the main emotions that we wanted to evoke in the audience were care, kindness and warmth, we agreed with bloggers who promoted social content on Instagram - kind and touching videos with a social focus.
#SMM
At the start of the work, the company was not represented in social networks. The main goal of the work was to form a community of loyal customers through content and coverage. For promotion, we used the Reels format, which was new in 2021. Since the main emotions that we wanted to evoke in the audience were care, kindness and warmth, we agreed with bloggers who promoted social content on Instagram - kind and touching videos with a social focus. (Materials provided by the customer)

Promotion

In these videos, bloggers gave the brand's products to random passers-by: workers, pensioners, married couples. Each video was imbued with the idea of selfless help and responsiveness of people, as well as kindness towards others.
Promotion
Audience
+900
from scratch
Unique coverage
293,909
per month
Reels views
78,000
1 video
Triggers we focused on in the content
Emotional content
Social focus of videos
Author recognition
Native format

Conclusion

In such soft niches, emotional content is essential. It is important not to copy well-known trends, but to use a creative approach and create a unique campaign that will subsequently be associated with a specific brand. Content that evokes emotions always gives a more profitable result without attracting an additional advertising budget. This means that the budget is used more efficiently.
Conclusion Conclusion
Next project Icon: next

Promotion of the bakery and confectionery plant