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Behance

+7 927 704 89 12

Our office

26 Sklyarenko Str., office 9007, Samara, Russian Federation

E-mail

info@sigmasmm.ru

What do arrows, Everest, and memes have in common?

Extreme

Extreme

Our Client

Extreme Sports, США

What was originally planned:

TV program

Services

SMM
Targeted Advertising

The date

2024 — 2026

Target

Revitalize the community, bring back the audience, adapt the content for the adult MCA 35-55 years old and get extreme sports fans to return to watching

About the client

This is the world's first TV channel dedicated to extreme sports. Mountain biking, Everest climbing, street fighting, surfing, wrestling—in short, anything that gets the blood pumping.

After leaving Russia in 2022, the channel was practically forgotten, and its VKontakte community became inactive.

About the client

With the resumption of broadcasts on online cinemas (Ivi, KION, START, MTS, NTV+, etc.), the channel once again needed a presence on social media.

Stages of work

01

We started with the bare minimum—publishing program content about TV shows, films, and current channel releases.

02

Gradually, we introduced the horizontal video format—trailers, dynamic fragments.

03

The next step was clips with poignant moments from TV shows, memes with movie characters, and short viral videos.

04

A joint draw with the famous TV channel NTV+.

05

The results were immediate: within six months, over 1,000 active subscribers organically joined the community.

TV program

Sport

Sport

Thriller

Thriller

Trips

Trips

Wrestling

Wrestling

Results for 6 months

+1,015

Subscriber growth

+38,05%

Likes

+21,03%

ER

598 574

Views

526 672

Reach

Next project

Aliffico