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How a dentistry clinic generated 237 leads in 3 months?

How a dentistry clinic generated 237 leads in 3 months?
Our Client
Sigma SMM agency was approached by Variant, a dental clinic offering a full range of services, from routine dental treatment to complex surgical procedures and aesthetic dentistry.

The key service areas selected for promotion were:
- orthodontics;
- surgery;
- dental implants and prosthetics;
- pediatric dental treatment under sedation;
- adult dental treatment under sedation;
- veneers;
- teeth whitening.
Services
The date
2025 — 2026
Purposes
« The clinic was already active on social media, but advertising was not generating a steady flow of leads. The goal was to build a systematic targeted advertising strategy and start receiving regular inquiries. »

VK

https://vk.com/stomvariant
The main goal was to generate a steady flow of leads for dental services through targeted advertising.

Additional goals:

increase the number of followers in the community;
improve the clinic’s brand awareness through reach campaigns.
VK

Project stages

1. Preparation of the advertising strategy

We started by analyzing the audience and mapping each service area to the corresponding stage of the demand funnel.

2. Campaign setup

A separate advertising campaign was created for each service, with different offers and creatives tailored to the audience.

3. Optimization and scaling

After launch, we continuously analyzed performance and reallocated the budget. Only the ads and audience segments delivering the best cost per lead were kept active. This approach helped maintain a stable lead cost and gradually increase the volume of inquiries.
Typography
The company already had an existing logo.
Logo
Logotype
Colours
Project stages Project stages

Results

Over the course of three months, targeted advertising became a consistent source of leads for the clinic.
237 leads in 3 months was just the beginning. Going forward, the strategy can be scaled and expanded to promote additional service areas.
Results Results
Results Results""
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