SMM strategy

AIFFICO

Our Client

Aliffico is a Chicago-based manufacturer of premium art and designer calendars.

What was originally planned:

Website, painting mockups

Services

SMM Strategy
Brand Platform
Management

The date

2025–2026

In June of this year, a client from Chicago contacted the agency. We were especially pleased—until 2022, we regularly worked with international clients, but after the political upheaval, many companies left the Russian market—and, accordingly, our collaboration ended.

Task

#MadeInUSA

Developing and implementing a comprehensive social media marketing strategy for entering the US market. The client didn't want to break the chain of finding a contractor for the strategy and then a separate contractor for implementation.

#DiscoverArt

Sigma SMM's mission is to manage the entire project: from market and social media analysis to e-commerce integration and creative content.

Strategy structure

Social media analysis

Instagram, TikTok, Facebook, Pinterest, YouTube and X.

Compared audiences

We identified where Aliffico's target audience is most engaged and developed initial positioning.

Интеграция с e-com

We analyzed the capabilities of marketplaces such as Amazon, Etsy, and eBay.

Advertising strategy

We've created settings for transitions from social networks to product cards and scenarios.

Presence strategy

Social media evaluation criteria include support for external links and trending formats, the social network's relevance to the US art market—the presence of direct competitors, audience activity, and user engagement.

Conclusion: Instagram and Pinterest have the greatest potential for promotion, Facebook is useful for remarketing and direct links to products, and TikTok is attractive for viral organic reach and a younger audience (18-25 years old).

What challenges did we face?

Analyze competitors' metrics and social media. There are no comprehensive tools like LiveDune available in the US market.

Programs and platforms. We stopped using many foreign social networks and apps regularly three years ago.

We have successfully developed the strategy and have already begun the second stage of its implementation.

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