Comprehensive update

Our Client

Krant is a company with over 15 years of experience in the production and supply of lifting equipment.

Services

The date

2025-2026

Purposes

« Brand refresh, strengthened marketing presence and consumer communications »

Website development

https://krant.pro/catalog/

Preparatory stage: We conducted a comprehensive marketing analysis of the lifting equipment market, studied competitors and their offerings, identified key advantages, and formulated a unique selling proposition.

Visual language

The design is based on a contrasting and accent red color, which attracts attention in production and combines perfectly with the yellow color required by the GOST standard for lifting mechanisms.

Typography

Gilroy, Stiff Staff

Logo