Advertising campaign for a marketplace of vitamins and dietary supplements

RuHerb.pro

Our Client

Marketplace ruHerb.pro, which has become an alternative to the well-known earlier marketplace

Services

Brand platform development
Expert content creation
Influence marketing
Targeted advertising

The date 2023-2024

Purposes

« Conduct an advertising campaign for the marketplace and attract at least a thousand users to the site every month »

VK Advertising Results

From the first month of operation, advertising showed excellent results: the maximum CTR reached 5.53%, but always remained stable at a level of at least 2.4%.

More about the numbers (from 01.01.2024 to 08.08.2024):

Visits

71 327

Visitors

53 675

Views

140 825

Over eight months of promotion, site traffic increased almost 28 times,

and the cost per click on the ad was 7.5 rubles: 5 times better than the plan.

Conclusions

Targeted advertising for the ruHerb.pro marketplace has proven itself to be a key tool for promotion and growth. Thanks to the well-thought-out setup and functionality, VK Ads was able to quickly attract the attention of the target audience, as well as effectively highlight the brand against the background of competitors that had left.

The campaign provided consistently high results, demonstrating that proper setup and budget management directly affect its effectiveness. The success of the case was so noticeable that it was noted and included in its VK Ads selection - this emphasizes the importance and success of the work done.

Advertising campaign for a marketplace of vitamins and dietary supplements

Advertising campaign development

VK Advertising Results

Conclusions

Positioning, Corporate Identity and Logo for the Kazan Enterprise